The Future of Newspapers

My tennis team discussed the state of the newspaper because one of the players works for a major newspaper’s sales and marketing division. She said that the newspaper’s subscriptions were down, but readership went up. People pick up the paper in places like Starbucks, thus driving up the readership. The newspaper employee said that the … Read more

HTML in Newsletters

I always subscribe to text version of a newsletters when given a choice since I don’t use the traditional e-mail client — usually Outlook. Plus, I use Web-based e-mail applications, which don’t display HTML e-mails very well. Jeffrey Zeldman rants about HTML newsletters, something I addressed in the past. Many respect him and listen to … Read more

Why I Do Email Interviews

Donna Talarico wrote about her experience in moving from email interviews to in-person interviews. She said that nothing beats face-to-face meetings as it’s the most intimate way to connect with the person whom you speak. Except for me, face-to-face puts my articles at risk for incorrect information and quotes. You see, I’ve been profoundly deaf … Read more

Writing E-mail Subject Lines

I’ve been thinking about e-mail subject lines more lately especially with the recent flurry of legitimate e-mails coming in without one. A Lifehack entry recommends using one of the following four items in a subject line: * Question * Response * FYI * Spam Very GTDish, indeed (Getting Things Done). Although, “spam” in the subject … Read more

Site Maps: Passe' or OK?

Monday by Noon asks if site maps are obsolete. First, let’s agree on the term site maps. These contain a site’s high level links along with the name of the page like this good example of a site map from Apple.com. Along the same lines of questioning site maps, people question the use of search … Read more

Usability in Everyday Life

Usability goes beyond making Web sites easier to use. It’s also about making appliances, day-to-day activities and other things easy to use. When I use my blender, I can’t figure out why there are labels for puree, chop, frappe, crush, and so on. It’s a blender! The blades just spin around and around. The blender … Read more