5 Steps for Small Businesses Reputation Management

Online reputation management is not just the province of those businesses and public figures that have been subject to scandal. On the contrary, in this age of Google where anyone can look up anything and anyone, reputation management is vital. For small businesses, it’s not a vanity or a luxury, but a true necessity. Think … Read more

Is Your Business Missing Out on Checkups?

The frequent fliers who flew too much tells about travelers exploited the loopholes in the American Airlines unlimited AAirpass program. Although they paid $350,000 for the pass, they took advantage to garner millions of miles. Now the program is under review because it’s costing AA millions of dollars in revenue. “Rothstein, Vroom and other AAirpass … Read more

Free Samples

“It bothers me to watch the hordes at the farmer’s market, swooping in to each booth, grabbing a sample and walking away,” writes Seth Godin. In his post, he explains that it bugs him to see farmers giving away free samples at a farmer’s market. Instead of offering samples, they need to focus on building … Read more

Are You Memorable?

Ask anyone between the ages of 13 and 30 who knew my dad to share something they remember about him. Most will reply with “talking like Donald Duck.” Walk in to the office in my mother’s house and Donald Duck greets you from every direction beginning with the large bright yellow latch-hook picture of Donald … Read more

Guest Post: Recalibrate Your Online Presence in the Age of Pinterest

Watch out, Facebook, Twitter, and Google+! There’s a new kid on the block who’s gaining popularity by leaps and bounds. And the kid’s name is Pinterest. The social media world is changing and evolving all the time. Pinterest is only two years old but over the past several months, this precocious little kid has exhibited … Read more