In reading about a letter opener that looks like a whale, my first thought was who needs a letter opener when a finger works fine? OK, sometimes it fights to dig in the little space in the corner. Sometimes it walks away with a shiny new paper cut. (How does something tiny hurt a lot?) … Read more
Marcia Yudkin’s Marketing Minute newsletter references Jakob Nielsen’s research that says shoppers leave 10 percent of the time because the site didn’t provide enough information. She discusses how some sites don’t make it clear whether the product is a CD, book or download. Funny thing is that I experienced this recently. I was looking up … Read more
How do you pronounce “Casio’s G’zOne?” That’s what Strategic Name Development asks. Just the other day when I volunteered at my kid’s school book fair, a few of us were talking about Mo Willem’s Knuffle Bunny because we all love the Pigeon books. I thought it was pronounced “nuffle bunny” like “know.” The librarian thought … Read more