Companies like Boeing, IBM, and Stonyfield Farm make it part of their business communication strategy. With over 30 million blogs in cyberspace, businesses need to understand how blogs work and affect their own organizations. Blogging for Business targets interested business bloggers as well as businesses who understand the importance of tracking blogs. Bloggers talk about … Read more
Who knew selling could be fun? Metaphorically Selling shows you how to use metaphors in making the sale without sounding cliche. The book isn’t just for people who do sales, but anyone who has to do any kind of persuasion even for marketing a one-person business. It’s a surprise this book isn’t better known as … Read more
Book Clubs Get the Message by Reading Online talks about online book clubs. I’m involved with one, but it hasn’t been as active as I’d like. I’ve also been to an in-person book club meeting and it was a lively discussion. I’d like to see online discussions succeed as they have several advantages: * Don’t … Read more
Painting the Digital River takes a view of art by comparing digital art and classic art. Author James Faure Walker makes many points as he gives value to both art forms, discarding neither as less legitimate than the other. Himself an artist, Walker knows that many artists are confused as to what it means to … Read more
I’ve had this book since my daughter was a baby. In 1994, my childhood tutor gave it to her as a gift when she was born. All three of my kids loved it at some point — in fact, the youngest has been taking it out a lot lately. It’s worn and has been through … Read more
Lulu.com did a study of book titles and determined what makes a good title. The company looked at every title of nonfiction and fiction books from 1955 to 2004 and analyzed what works. But of course, the title doesn’t guarantee failure or success since the analysis says The DaVinci Code is considered less likely to … Read more
No matter what business a company is in, it can make its site useful for its visitors and turn them into eventual buyers. Cashing In with Content shows how to do that with 20 case studies of types businesses — ecommerce, business-to-business, nonprofits, healthcare, education and politics. Every case study includes an interview with an … Read more
In his previous book, QBQ! The Question Behind the Question, John G. Miller shows how to change our thinking by asking questions in a different way. In Flipping the Switch, Miller provides more examples on how to ask questions to hold ourselves accountable in work and life. Doing this leads to five advantages Miller calls … Read more
Successful blogger, Robert Scoble, and co-author Shel Israel, push businesses to blog and explain why it would benefit them. The “naked” in the title represents talking straight to the readers rather than filtering the blog’s contents through company public relations, lawyers, executives, and phoniness. The book starts with a foreword from Tom Peters and proceeds … Read more
The inspiration for the book comes from the Web site (barmitzvahdisco.com) in which the authors tell the story of a generation through collections of Bar and Bat Mitzvah pictures and stories from friends, families, and strangers. The people who wrote the Foreword are perfect for the job. They’ve probably played a part in every Bar … Read more