Date Formatting

We Americans like to do things different. Who knows why. Most countries have adopted the metric system and list the date, month and year when formatting a date as in 24 July 2007. This causes confusion especially in the first two weeks of a month. Since my book, Brilliant Outlook Pocketbook, targeted the UK audience, … Read more

Watch Users Read Your Writing

Tom Johnson offers a great writing tip especially for tech writers and others who write instructions. This method also works well with Web content and forms. Watching people use a Web site, a product, a service — anything is a superb way to get insight on how others use the product or service. Those involved … Read more

Freelancing Mistake: Working Harder on New Clients

Freelance Folder affirms my belief that freelancers need to work hard to earn repeat business. Repeat business is cheaper than marketing to new clients. I’ve been lucky that over 90% of my business has come from repeat business. One way I do this is to have friendly conversations with them by e-mail. I don’t like … Read more