The Problem with Carefully Crafted Headlines

My youngest showed me a bookmark that listed the 20 Texas Bluebonnet nominated books. “Mom, I’m going to read all 20 of these books,” he said. Needless to say, I did cartwheels and back flips in my mind. (The only place it can happen as I haven’t done a decent cartwheel since the ’80s.) A … Read more

Speech-to-Text Software Test Take 2

When I had thumb surgery in 2008, I invested in voice recognition software to try to get work done. I spent most of the time fighting and correcting the Dragon Naturally Speaking. The one good thing that came out of the maddening experience was this funny speech-to-text software post. Despite having little hope in software … Read more

Relish the Past

My daughter and I went to her elementary school — where her little brother was a third grader — for the senior reception. Every year, the elementary schools hold senior receptions inviting all the graduating seniors to visit old friends and connect with their former teachers. Even the parents reconnected. I hadn’t seen some since … Read more

Get on a First Name Basis with Online Prospects and Clients

Once upon a time, geography and the surrounding community limited the customer base for small businesses. Today, our connected world offers an unprecedented opportunity for small businesses everywhere because we can live anywhere and work with clients on a global scale. But what have we sacrificed? Sometimes we long for the days when an owner … Read more

Are We Too Accepting of Information?

Even with all the gadgets I have and time I spend on the computer, I still look forward to reading the print edition of my local newspaper every morning. Recently, I saw an ad in the paper from a hypermarket (combination of grocery and department stores) that I’ll call CubeMart. Normally, I don’t pay attention … Read more

5 Steps for Small Businesses Reputation Management

Online reputation management is not just the province of those businesses and public figures that have been subject to scandal. On the contrary, in this age of Google where anyone can look up anything and anyone, reputation management is vital. For small businesses, it’s not a vanity or a luxury, but a true necessity. Think … Read more

Is Your Business Missing Out on Checkups?

The frequent fliers who flew too much tells about travelers exploited the loopholes in the American Airlines unlimited AAirpass program. Although they paid $350,000 for the pass, they took advantage to garner millions of miles. Now the program is under review because it’s costing AA millions of dollars in revenue. “Rothstein, Vroom and other AAirpass … Read more