Loyalty Myths Book Review

Pareto’s principle states that 80 percent of a company’s business comes from 20 percent of its customers. Therefore, businesses invest time and money into building and maintaining customer loyalty. Loyalty Myths says that organizations focused on traditional loyalty programs won’t succeed and explains why the 53 customer loyalty beliefs are myths. Businesses that work to … Read more

Book Yourself Solid Book Review

Businesses especially small businesses expect employees to do more than their main job and this often includes sales and marketing. Book Yourself Solid contains activities that business people most likely already know. However, Michael Port brings these activities together and organizes them using lists and questions to help the reader find the answers. The author … Read more

Top 10 Books for 2006

Here are the best books I’ve read in 2006 in no particular order. Beware that not all of these books published this year, but rather they’re books I read. * Emotional Design: Why We Love (or Hate) Everyday Things: I haven’t written this review yet as I just finished it. Reading Norman’s follow up to … Read more

Summer Read: You Could Do Better

TV trivia and history fans who enjoy summer-style reading will quickly devour this story and its references to TV shows: past, present, and fictional. Lehmann introduces us to Daphne Wells, a TV lover who has the perfect job: museum curator at the Museum of Television and Radio. Daphne meets Charlie, also a TV aficionado, who … Read more

Book Review: The Corporate Blogging Book

Disclaimer: I did research for Debbie Weil for this book. Yes, there’s a flood of books on business blogging hitting the market, but each one is different. Debbie Weil’s The Corporate Blogging Book is written for the corporate-minded person who isn’t sure about the blog thing especially in a business setting. The book tells it … Read more

Book Review: The Book of No

We all know someone who, like Oklahoma's Ado Annie, just "cain't say no." These folks accept every project. Every volunteer job. While everyone around them loves and appreciates them (or not), they're often tired and do little for themselves. Some people who fall into this group may not even realize they're on automated mode when … Read more