A person or a business can do everything right and still struggle to move to the next level simply because it doesn’t stand out from the crowd. Sam Horn opens with a great example of this from American Idol. Judge Simon Cowell told an eliminated contestant, “You have a good voice and you’re a nice … Read more
Pareto’s principle states that 80 percent of a company’s business comes from 20 percent of its customers. Therefore, businesses invest time and money into building and maintaining customer loyalty. Loyalty Myths says that organizations focused on traditional loyalty programs won’t succeed and explains why the 53 customer loyalty beliefs are myths. Businesses that work to … Read more
Businesses especially small businesses expect employees to do more than their main job and this often includes sales and marketing. Book Yourself Solid contains activities that business people most likely already know. However, Michael Port brings these activities together and organizes them using lists and questions to help the reader find the answers. The author … Read more
Here are the best books I’ve read in 2006 in no particular order. Beware that not all of these books published this year, but rather they’re books I read. * Emotional Design: Why We Love (or Hate) Everyday Things: I haven’t written this review yet as I just finished it. Reading Norman’s follow up to … Read more
Thanks to Web sites and email newsletters, white papers have become a great way to market a product or service. A visitor can get a free white paper in exchange for signing up for an email newsletter or basic information. People can’t resist a free offer and white papers — when done right — can … Read more
TV trivia and history fans who enjoy summer-style reading will quickly devour this story and its references to TV shows: past, present, and fictional. Lehmann introduces us to Daphne Wells, a TV lover who has the perfect job: museum curator at the Museum of Television and Radio. Daphne meets Charlie, also a TV aficionado, who … Read more
Disclaimer: I did research for Debbie Weil for this book. Yes, there’s a flood of books on business blogging hitting the market, but each one is different. Debbie Weil’s The Corporate Blogging Book is written for the corporate-minded person who isn’t sure about the blog thing especially in a business setting. The book tells it … Read more
Paul has been saying that it would be a bad move for J.K. Rowling to kill Harry Potter in the last book. While it could make for an exciting and depressing ending, the publisher would lose out on potential sales as future readers won’t want to bother reading a whole series knowing the main character … Read more
If you spend your book reading time on non-fiction like me, here’s an opportunity to read a short fiction that provides a nice summer read and an history lesson. I probably spent about two to three hours reading the book. See’s story explores the culture and lives of the people living in 19th-century rural China. … Read more
We all know someone who, like Oklahoma's Ado Annie, just "cain't say no." These folks accept every project. Every volunteer job. While everyone around them loves and appreciates them (or not), they're often tired and do little for themselves. Some people who fall into this group may not even realize they're on automated mode when … Read more