Draw your customers in with a handful of powerful copy. No, no, you don’t have to go to college to make it happen nor do you have to buy a doorstopper-sized book, which gets dusty before you muster the strength to crack it open. Are you like me? A kid in a candy store when … Read more
I’m obviously a stickler for grammar and enjoy finding grammatical errors, typos, and other funny goofs with the English language as evidenced in the Gotchas (new design coming) and the series I’ve written for Webreference. Imagine my excitement when hearing about this runaway bestseller in which the author takes a “zero-tolerance approach to punctuation.” It … Read more
Godin’s previous book, Purple Cow, presents examples of how to stand out from the herd. Free Prize Inside shows how to make that happen. It answers questions of “How do you create a Purple Cow?” “How do you make something sell itself?” When we buy cereal, especially kiddie cereal, what’s the best part? The free … Read more
Yes, I saw Stand by Me. Yes, I watched “Star Trek: The Next Generation” (STNG), which premiered the season I started dating my husband then boyfriend, a fan of the old series who liked “Deep Space Nine” better. He introduced me to the show and it was responsible for one date every week except during … Read more
Nick Wreden’s 10 Rules for Corporate Blogs and Wikis points to Blogging in Corporate America, which provides a download of Michael Angeles’ presentation on using weblogs on the intranet and how to make them useful for knowledge management. It also includes a brief history of Web publishing. I believe my team would benefit greatly from … Read more
My daughter got a telescope for her birthday from her grandparents two years ago. Paul and I may forget things in the midst of the family craziness, but he manages to remember and follow through on astronomical-related events. Last night’s sighting is the most memorable as we got a threefer. Spent a bit of time … Read more
The Importance of Process in Web Design is a well-written article about the importance of processes even in a Web design shop. I’ve worked as a process analyst for the last seven years or so and have seen how processes are a boon… and a burden. Process teams can’t alone make the process work for … Read more
Link rot is nothing new as sites get redesigned, the site can’t fix links from other sites to its pages. Sites created during the hot dotcom times are littering the Internet as they’ve become dead Web sites. Sites are abandoned for various reasons. For instance, my b-day blog ended shortly after my son’s birth. It … Read more
While growing up, I have never paid (OK, I admit it’s my mom who does the buying – thanks, Mom.) more than $40 for tennis shoes. That’s almost an impossible thing to do today. Furthermore, the many brands, features, and styles available make the decision-making process harder. Apply that to the more technical subject of … Read more
Blame the pen! That’s why we get stuck in a writing rut. Oh, computers? OK, then, blame the broken keys on the keyboard! Meet the enemy and the enemy is us. Writing a book review is always tough because it begins with staring at the ugly blank white page (or other color if you changed … Read more