The Body of Email Newsletters

How much content should it sport? by Meryl K. Evans, editor, eNewsletter Journal How we dress for the day depends on the season and our tastes. During hot days, most of us tend to wear short-sleeves and light-weight material — I’m partial to shorts and a t-shirt. A few daring folks wear less, and when … Read more

How to Be Idle

After reading this book, I have decided to skip the review to enjoy the extra time. Oh? I have to write it? That’s “wage slavery!” according to author Tom Hodgkinson who uses that term for “jobs.” He reveals his life changed for the better once he trashed his alarm clock. By the way, I’m not … Read more

The Query Letter All Writers Want to Write…

But Don’t Have the “Squareballs” to Do So by Steve Kayser One particular day, after receiving a rejection letter (the first among many that I’ve never acknowledged) I got a little ticked. I mean, c’mon, I just spent three months banging out 120 pages of the best screenplay America has never seen. A classic. A … Read more

Unusual Spam

Hank Stroll, the head guy at InternetVIZ, sent me this email he received. I think it’s funny because it asks you to stop by next weekend for brunch and coffee. Sure, Hank from Minnesota, can just take his super fast airplane like it’s a walk down to the nearest coffee shop. It’s a waste to … Read more

Buzzmarketing

.1984. What do you think of when you see that year? What if I add the term “Apple?” For me, the famous Orwellian Super Bowl commercial comes to mind. Do you even remember who won the Super Bowl that year? Or even who played in it? Super Bowl commercials had yet to become the subject … Read more

Writer's Market 2006

Writer’s Market 2006 has arrived. I’ve written a review on past editions and it’s tough coming up with something new to say about it. The articles that appear prior to the markets are helpful especially, “How Much Should I Charge?” Providing quotes is my second least favorite thing… well, maybe first. The other one being … Read more

Because I Said So

“But why???” the child asks. “Because I said so,” says Mom. I’ve been on both sides of this conversation. This second answer, however, doesn’t satisfy my oldest, who presses for details. Then, I have to respond, “You don’t have to know everything.” Still, I’m sure every mother has said this famous phrase. This book has … Read more

Sharing Full Names

Glad to see it is possible to see a Meryl Evans promoted to a big job — Meryl Evans Promoted to Vice President of Administrative & Information Services at Electro Rent Corporation. Oh, it’s not me. Me a math major? Now that’s funny. Interestingly enough, Meryl went to college and worked in Texas. Too weird. … Read more