Draw your customers in with a handful of powerful copy. No, no, you don’t have to go to college to make it happen nor do you have to buy a doorstopper-sized book, which gets dusty before you muster the strength to crack it open. Are you like me? A kid in a candy store when … Read more
I’m obviously a stickler for grammar and enjoy finding grammatical errors, typos, and other funny goofs with the English language as evidenced in the Gotchas (new design coming) and the series I’ve written for Webreference. Imagine my excitement when hearing about this runaway bestseller in which the author takes a “zero-tolerance approach to punctuation.” It … Read more
Godin’s previous book, Purple Cow, presents examples of how to stand out from the herd. Free Prize Inside shows how to make that happen. It answers questions of “How do you create a Purple Cow?” “How do you make something sell itself?” When we buy cereal, especially kiddie cereal, what’s the best part? The free … Read more
Yes, I saw Stand by Me. Yes, I watched “Star Trek: The Next Generation” (STNG), which premiered the season I started dating my husband then boyfriend, a fan of the old series who liked “Deep Space Nine” better. He introduced me to the show and it was responsible for one date every week except during … Read more
While growing up, I have never paid (OK, I admit it’s my mom who does the buying – thanks, Mom.) more than $40 for tennis shoes. That’s almost an impossible thing to do today. Furthermore, the many brands, features, and styles available make the decision-making process harder. Apply that to the more technical subject of … Read more
Blame the pen! That’s why we get stuck in a writing rut. Oh, computers? OK, then, blame the broken keys on the keyboard! Meet the enemy and the enemy is us. Writing a book review is always tough because it begins with staring at the ugly blank white page (or other color if you changed … Read more
Many people learn by example. When reading documentation explaining the features of functionality, it doesn’t always make sense until seeing it in action. For instance, in CSS (Cascading Style Sheets) line-height is explained as: { line-height: normal|npx|n%|…; } That isn’t going to make much sense to many of you even if you know CSS. What … Read more
Doug Isenberg is an attorney and founder of GigaLaw.com, the Internet law Web site. You can’t beat these qualifications in choosing an author for this book. Anyone who does Web design, manages a Web site will want this book as Internet law is an exasperating topic with few clear answers. There are few Web sites … Read more
The online marketing experts, Web designers, and usability gurus have been saying that the content is the heart of a Web site, it’s what connects the readers with the site. Yet, many sites, especially businesses, aren’t getting the message. Even writers who are used to writing for printed publications have to change their habits for … Read more
Small businesses have to do it all: finances, paperwork, and even fixing computer equipment and managing the costs to update and maintain the equipment. This list doesn’t even include the business’ core business that brings in the dough. We’ve all gotten stuck waiting far too long for a technician to come on the phone to … Read more