Net Words: Creating High-Impact Online Copy

The online marketing experts, Web designers, and usability gurus have been saying that the content is the heart of a Web site, it’s what connects the readers with the site. Yet, many sites, especially businesses, aren’t getting the message. Even writers who are used to writing for printed publications have to change their habits for … Read more

What Your Computer Consultant Doesn't Want You to Know

Small businesses have to do it all: finances, paperwork, and even fixing computer equipment and managing the costs to update and maintain the equipment. This list doesn’t even include the business’ core business that brings in the dough. We’ve all gotten stuck waiting far too long for a technician to come on the phone to … Read more

Constructing Accessible Web Sites

With many sites overlooking the simple ALT in images, it’s no question that many need educating on this important topic. Statistics show that 15 to 30 percent of the population has a need for accessibility features on Web sites. Happily, people live longer and aging brings seeing and hearing challenges. Furthermore, seniors are responsible for … Read more

Webs of Innovation: The Networked Economy Demands New Ways to Innovate

In Webs of Innovation: The Networked Economy Demands New Ways to Innovate, the author discusses how businesses must find new ways to innovate while maintaining the core business that is already successful. For established companies to get involved in the new technologies, they must either acquire startups, introduce cooperatives efforts either partnering or investing in … Read more

Interview with Molly E. Holzschlag, Author, Speaker, and Teacher

Molly Holzschlag has worked for over a decade in the online world. She has written and contributed to over twenty books covering Internet-related topics. She has amazingly rolled out three books in the second half of 2001 including XML, HTML, XHTML Magic, Perl Web Site Workshop, and Color for Websites: Digital Media. She is the … Read more

Curt Cloninger on Understanding the Web as Media

Making the most of the Web as a communications medium can ensure Web sites take advantage of what the Web is today. Television, radio, telephones, and libraries are considered standard media and each one has its own characteristics and ways of making its mark regardless of the content sent via its medium. Curt Cloninger, author … Read more

Web Pages That Suck

Seeing your name in lights is always exciting, but not in this book because it means your Web page sucks! It’s more fun to learn how to do something by looking at what NOT to do. That’s the approach taken mixed with humor in Web Pages That Suck from authors Vincent Flanders and Michael Willis. … Read more

Pictoplasma

Art books are reaching new heights and Pictoplasma is one of the first I’ve seen. The others are Designer Shock’s DSOS1 : The User’s Manual and Anime. All three books are published by German publisher, Die Gestalten Verlag, and they’re onto something here. The book is a showcase of contemporary art created by international graphic … Read more

Building Online Customer Relationships

These six questions lead to the six characteristics that Nick Usborne of nickusborne.com and author of the upcoming book, Net Words: Creating high-impact online copy, has identified what interests customers when they visit a business Web site. When exploring Web site strategies to turn first-time customers into repeat visitors, many enterprises have failed to address … Read more