Until recent years, I never thought seriously about starting my own business because I didn’t want to deal with the bookkeeping and the marketing. After all, no marketing equals no clients. I’m no sales person. But I love the work and believe it’s worth doing the “I’d rather not do” activities. It’s easy to get … Read more
One thing I love about the Internet is I can find the answers to my problems without calling anyone, schlepping to a repair store, and buy replacements of things no longer made like remote controls and mini appetizer forks made in the ’60s that my mom said she wished she had bought more of them … Read more
Usability isn’t only for Web design. It’s also applicable in the real world as things aren’t always well-designed. Paying attention to real world design can help you think through usability for Web design. For instance, there is an elevator in New York where the numbers are in three columns. The numbers go across, but in … Read more
These six questions lead to the six characteristics that Nick Usborne of nickusborne.com and author of the upcoming book, Net Words: Creating high-impact online copy, has identified what interests customers when they visit a business Web site. When exploring Web site strategies to turn first-time customers into repeat visitors, many enterprises have failed to address … Read more