Sell More: Cut the Ho-Hum Corporate Speak in Web Content

Woot knows how to entertain us with its content. The company — located within a couple of miles from me (!!!) — sells one product per day. Every product comes with smile-inducing descriptions. Since then, the company has added Woot-Offs! (selling one product until it runs out of stock, then selling another product, repeat until … Read more

About Pages

Your About Page Is a Robot caught my attention especially since I’ve been reviewing over 100 sites in a specific industry. Some don’t have About pages, some had them — but they were not helpful, and a select few succeeded. The About page also gives your company a human touch. What your About page should … Read more