Watch Users Read Your Writing

Tom Johnson offers a great writing tip especially for tech writers and others who write instructions. This method also works well with Web content and forms. Watching people use a Web site, a product, a service — anything is a superb way to get insight on how others use the product or service. Those involved … Read more

Freelancing Mistake: Working Harder on New Clients

Freelance Folder affirms my belief that freelancers need to work hard to earn repeat business. Repeat business is cheaper than marketing to new clients. I’ve been lucky that over 90% of my business has come from repeat business. One way I do this is to have friendly conversations with them by e-mail. I don’t like … Read more

Shoes for Rainy Weather

The Dallas/Fort Worth metroplex had a rainy June that it came within one-half inch of breaking the record that has stood since 1928. A friend of mine sent me this picture from FunPic and I just had to share. So a gal wearing High Tide Heels doesn’t have to worry about falling into an unexpected … Read more

How To Brainstorm Domain Names

On occasion, I get an assignment from a specific client that includes brainstorming company names as well as finding potential matching domain names. Lifehack has a nice article on How To Brainstorm Domain Names. When I brainstorm names that need domain names, here are things I keep in mind: * Avoid words where the end … Read more

How To Study

I believe in education for a lifetime, not just stop after college. I plan to take classes when time allows and eventually go to grad school — online preferably since lectures were rough on me (this is why). Of course, education doesn’t stop with formal classes. Reading books, researching a topic, and visiting related Web … Read more

HTML in Newsletters

I always subscribe to text version of a newsletters when given a choice since I don’t use the traditional e-mail client — usually Outlook. Plus, I use Web-based e-mail applications, which don’t display HTML e-mails very well. Jeffrey Zeldman rants about HTML newsletters, something I addressed in the past. Many respect him and listen to … Read more