Starbucks originally served whole milk and didn’t offer other milk options until after receiving customer feedback rather than making the decision without customer influence due to dietary trends. Paul of Idea Sandbox patronized a local coffee shop that serves only whole milk and won’t change. But that local coffee shop doesn’t have the disadvantage of … Read more
Your About Page Is a Robot caught my attention especially since I’ve been reviewing over 100 sites in a specific industry. Some don’t have About pages, some had them — but they were not helpful, and a select few succeeded. The About page also gives your company a human touch. What your About page should … Read more
How good is your boss? If the person resembles the average boss — probably an OK boss. Neither awful or great. According to Kate and Dale, only one boss out of every 20 is what they consider “gifted.” Those with bosses new in management have to be patient as the boss has to practice to … Read more
I went to my parents’ in Fort Worth last Wednesday and returned yesterday. I took my laptop and a couple of books that I’m working on for a client. None of them got used or read. My parents don’t have a wireless network and I forgot my USB drive, so I couldn’t get files to … Read more
Though this slide show from Forbes is about the worst moments for CEOs in 2005, it’s common sense advice we can all take away. While we might think it’s common sense, obviously some people are lacking in that department. So play it safe and get up to speed on what not to do. One of … Read more
We hear messages like “Do email newsletters!” “Start a blog!” “Build a forum!” “Provide a feed!” These sound like each is the only thing we should do to add content to Web sites. The way to go is to diversify your content. Invest a little here and a little there for a better return on … Read more
Came across this site during my massive blog surfing research. Japanese Lesson has excellent tips on pronunciation, conversation, and info about Japan. While the blog is very new, if the author keeps up the good work — people who interact with those from Japan or entrenched in the Japanese culture will appreciate this resource. With … Read more
If you think you’re having a bad weekend… consider a couple of thousand people who have to face L-day as in layoff on the 15th. Not surprisingly, Adobe plans to cut jobs and announce them on December 15. Wonderful holiday present… (yes, sarcastic). The cuts aren’t limited to former Macromedia staff. Most cuts will occur … Read more
Kristen posted a comment on Brand Autopsy. and need Kirsten say more about why blogs are a poor choice for connecting with consumers and customers? blogs are not fact-checked. blogs are opinion. blogs are skewed with personal perspective. my words keep falling on deaf ears but media should be listening since I understand media and … Read more
I’ve previously reported on a great tool called Bullfighter. The people behind it published a book and I’ve posted a review of it. Meet Why Business People Speak Like Idiots: A Bullfighter’s Guide. Ole!