Businesses especially small businesses expect employees to do more than their main job and this often includes sales and marketing. Book Yourself Solid contains activities that business people most likely already know. However, Michael Port brings these activities together and organizes them using lists and questions to help the reader find the answers.
The author writes that he gathered the ideas from multiple resources to build his Book Yourself Solid system. Port shares first-rate advice like dropping clients that sap your energy leaving you with more stress than enthusiasm. Let go of clients? How can you afford that? Think of how much work you’d finish if you enjoy working with every client. Maybe you’d be able to add a few more by letting go of deadweight clients.
The book provides guidance to find your target audience. Anyone who has read books and researched the target market thing may be skeptical about discovering new information in this book. Port breaks down the process of selecting your target market into doable steps, something few resources do.
At times, the book starts reading like those “hyped up” sales materials you see online or in infomercials. In spite of this and a bit of off the mark advice, the book is a worthy and useful read. If you check out Port’s web site, you’ll encounter this hype. Don’t let the web site influence your decision to read this book. The book and web site have little in common.
Small business owners and employees will find the book’s ideas simple to understand and easy to put into action. In fact, they’re most likely doing some of the activities, but the author takes the activities a step further with the goal of booking more clients.
The book benefits business people who want to make marketing and sales an everyday part of their job for a couple of hours a week. Some especially new businesses and service-based businesses will value the book as it saves time that’s involved with trying to determine how to do marketing and sales.
Title: Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
Author: Michael Port
Publisher: Wiley
ISBN: 0471783935
Date: April 2006
Format: Hardcover
Pages: 258
Cover Price: USD: $24.95 Amazon: $16.47
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I purchased Michael’s book recently and read it cover to cover; then I read it again. Tremendous value for any coach or consultant just starting to market, as I am doing. This will be a main resource for me. His website also has many free downloadable resources for the entrepreneur/small business owner.