Streamlining has emerged as a theme with a few writers. Christina Katz said good-bye to several newsletters and her fun Back-to-School Giveaway that I participated in for all three years. Kristine Meldrum Denholm, Mary Jo Campbell and Pamela Wilson also write about streamlining and finding your direction and clarity. Freelance Switch shows how to start of your new year with an ideal project profile that can send you on your way.
I’ve shared my struggle to plan for the new year, but these posts help me realize something. Part of the struggle could be a result from my *staying* streamlined. I’ve always known that I am not a high energy person even though I played lots of sports as a kid and continue to make exercise a regular part of my lifestyle.
What can you streamline? Originally, I began to answer that here. Only to find out this post fit a client’s blog, and client comes first. So here’s the streamlining work post. Here are the bullet points from the post along with how they apply to a writing business:
- Changing direction. This can be changing your topic, industry, type of writing (articles, white papers, case studies, greeting cards, etc.) and client types (ad agency, publisher, web site, etc.).
- Replacing one for one. You can drop a publication because it no longer interests you and replace it with one that does. You take on a web content project and drop one that’s focused on doing articles for a publication.
- Dropping energy draining clients and projects. Maybe you’re tired of your beat with one publication. If you aren’t comfortable with dropping the beat without lining up another, wait until you find a new beat that energizes you.
- Social networking. How you spend your time on social networking depends on how you use it. For me, it’s my major marketing tool.
- Unpaid activities. Social networking and writing blog posts in your own blog are unpaid activities (unless you have blog sponsors). Review these unpaid activities and determine how much time you should devote to them.
- Organizations. Being active in a professional writers’ organization can be beneficial in a lot of ways and time consuming. You can change up how to stay involved. Instead of being a board member, be a volunteer on an as-needed basis.
Christina Katz left a great comment. “If you could do anything you wanted to do all day without having to worry about money or anything else at all, how would you spend your day?” I’ve been thinking about that since she left the comment, and I haven’t arrived at an answer yet. What about you? What’s your answer?
While I haven’t answered that question, I can honestly say I’m happy with all of my current clients and projects. (I weaned out the not so enjoyable work a while ago.) So I will continue that route with the occasional acceptance of new projects or applying for them. I’m lucky that my work is diverse. Maybe that’s why I can’t answer Christina’s question.
How are you streamlining your writing business so you can focus on what you love to do?