Sales Emails from Ecommerce Sites

You might allow some e-commerce sites to send you emails with sales and specials. I do. But some go overboard and give you no way to cut down the number of emails you receive. One such site sends emails more than once a week with a sale and instead of drawing me to the site to check out deals, I delete them.
The emails come too often and the sales are too general. In other words, too many choices! The company would have a better chance of my checking out sales by doing the following:
* Limit emails to no more than once a week.
* Limit sales items to a manageable number (hundreds is not manageable).
The point is to find the balance between overwhelming the user and enticing the user. I recommend these sites read The Paradox of Choice: Why More Is Less.
The Paradox of Choice: Why More Is LessAn email newsletter is a great way to build relationships (for B2B businesses), get sales (for B2C businesses), and stay in the customers’ minds. But there’s such a thing as too much. B2Bs have to balance the number of promotional emails with informative emails. Too many promotional emails — readers will unsubscribe because it’s not worth being on a mailing list when there are far more promotions than good stuff they can use. 80/20 rule works here.

2 thoughts on “Sales Emails from Ecommerce Sites”

  1. Online companies should not abuse the good will of their customers with unnecessary and excessive emails. You are right, emails should be limited to once a week. I particularly like the electronic store emails that are sent in html format over text since html emails with pictures are easier to scan visually.

    Reply

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