Can You Be Personal and Professional in Social Media? discusses how to balance the personal with the professional. Mixing the two makes sense for most freelance writers because we’re in business for ourselves. Who we are is what makes us unique. No one can copy our formula that makes up our human brand. And that brand includes our personality that comes from both parts of our lives.
Many writers comment that they’re not sure how to handle the personal and professional in social media. Some have a Facebook page for business and share their personal page only with friends and family. Some have two or more Twitter identities where one has the personal tweets and the other is all business.
Naturally, I asked writers in Twitter how they handle the personal and professional in social media. They responded:
Gina Blitstein (@ginabee): My personal and professional are one and the same so to quote a famous sailor, “I yam what I yam & that’s all what I yam…”
Allison Winn Scotch (@aswinn): I keep FB totally personal-whittling it down now in fact-but embrace blog, Twitter, etc as way to meet readers. FWIW, publicist told me two accounts on FB is pointless, as people friend both.
Karen Cecili (@karen_cecilia): Separate accounts. Don’t respond to a professional account after logical business hours. But personal ones yes.
@WarLordwrites: You might need separate accounts unless your writing blends your life and professional interests.
Linda Dessau (@lindadessau)>: I’m still separating them – Facebook = personal, Twitter & LinkedIn = professional. But I may start a Facebook fan page.
John Easton (@jeaston1): I handle the personal/professional but keeping separate accounts.
For me, as a freelancer with different clients, I combine the two. Content can spill over even behind closed doors and with strict privacy settings, so I take care in what I say online — no matter my career. I lean toward a 75:25 business to personal ratio in my Twitter postings during the week and the other way around on weekends or maybe 50:50. Facebook updates split in the middle between business and personal.
How about you? How do you handle the personal and professional in social media?
Find me on Twitter @merylkevans.