Business Schools Aim to Cure Bad Writing

Reading about business schools take aim at bad writing didn’t surprise me. When I was a MBA graduate student for one semester, we had to pass a writing and presentation section. The university conducted seminars followed by students giving presentations and writing a paper. Students who didn’t pass received tutoring and presented again. Those who … Read more Business Schools Aim to Cure Bad Writing

Stupid Product Names

How do you pronounce “Casio’s G’zOne?” That’s what Strategic Name Development asks. Just the other day when I volunteered at my kid’s school book fair, a few of us were talking about Mo Willem’s Knuffle Bunny because we all love the Pigeon books. I thought it was pronounced “nuffle bunny” like “know.” The librarian thought … Read more Stupid Product Names