I wish I had a camera with me when I saw a bus drive by with a huge ad with, “Hungerectomy” emblazoned on it using Snicker’s famous design. Searched for it on the web and plenty of people caught the same ad. Apologies for this cliche, but isn’t this neologism wrong on so many levels?
Anything ending in “ectomy” is usually not a good thing as it’s the removal of something. Then there’s a specific word smack dab in the middle of this one that’s not appropriate to spell out. If many of us immediately saw the problems with this ad, why did Snickers do it? Check out the Snickers page with other neologisms that instantly evoke thoughts the company wouldn’t want us thinking.
I just played into Snicker’s game as I write about this ad and give publicity to the candy bar. After all, any publicity (good or bad) is good, right? Could that be what the company was shooting for? You can have your neologisms back, we don’t want it.
