Blog Manifesto Feedback

I want to thank the folks especially Sally H. behind ChangeThis for accepting and publishing It’s a Big Blog World Out There: Five Quick Tips to Building a Better Blog. I’ve been nervous about its release because I feared the manifesto was too simple, not forward-thinking, and not a true manifesto — three areas that … Read more

Book Review: Blogging for Business

Companies like Boeing, IBM, and Stonyfield Farm make it part of their business communication strategy. With over 30 million blogs in cyberspace, businesses need to understand how blogs work and affect their own organizations. Blogging for Business targets interested business bloggers as well as businesses who understand the importance of tracking blogs. Bloggers talk about … Read more

Link Exchanges

This entry is prompted by the recent flurry of emails requesting a link exchange. I don’t do link exchanges period. They’re meaningless. Well, except that it helps search engine optimization for both sites, they’re meaningless as content. People exchange them without thought to the quality of each other’s sites. So you’re wasting your Web page … Read more

Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers

Successful blogger, Robert Scoble, and co-author Shel Israel, push businesses to blog and explain why it would benefit them. The “naked” in the title represents talking straight to the readers rather than filtering the blog’s contents through company public relations, lawyers, executives, and phoniness. The book starts with a foreword from Tom Peters and proceeds … Read more

Let Us Blog

Was inspired by Little Blogger Boy, so I mangled “Let it Snow” since we don’t get snow in Texas at Christmas time. It comes at weird times like March. Apologies to Sammy Cahn and Jule Styne, the composers of the original. Let Us Blog Oh the weather outside is frightful But the monitor is so … Read more