Businesses and Customer Feedback

Starbucks originally served whole milk and didn’t offer other milk options until after receiving customer feedback rather than making the decision without customer influence due to dietary trends. Paul of Idea Sandbox patronized a local coffee shop that serves only whole milk and won’t change. But that local coffee shop doesn’t have the disadvantage of … Read more

Coffee's New Faces

I didn’t start drinking coffee until after I graduated from college. I never pulled in an all-nighter — geeky, I know. Now, I can’t start my morning without a good cup along with the newspaper. Between the single serve coffee brewers and the single-serving coffee can heats itself, coffee has been given a fresh look. … Read more