Marcia Yudkin‘s The Marketing Minute newsletter refers to a story The New Yorker‘s cartoon editor Robert Mankoff told in his book, The Naked Cartoonist: A New Way to Enhance Your Creativity. Robert Mankoff, cartoon once set out to find a cartoon that nearly everyone who had any sense of humor would find funny. He sent … Read more
Your About Page Is a Robot caught my attention especially since I’ve been reviewing over 100 sites in a specific industry. Some don’t have About pages, some had them — but they were not helpful, and a select few succeeded. The About page also gives your company a human touch. What your About page should … Read more
Jump drive, thumb drive… whatever you call those portable drives are the floppies of today. They hold more data, they’re more portable, and they’re less likely to stop working. We learned about their indestructibility by accident, and I don’t recommend testing yours unless you don’t care what happens to it. Paul forgot to empty his … Read more
I finally bought a copy of Getting Things Done: The Art of Stress-Free Productivity with a bookstore birthday gift card that I’ve had since January. Now I just need to read it… yeah, in my free reading time between writing abstracts and reviews, or playing Chuzzle. I like to be organized and in a clutter-free … Read more
Just turned in another article, and this one provides tips for business blogging. Almost anyone who talks about business blogging recommends the blogger find a niche — I agree. The same applies to make a business stand out from others — why should you buy from ABC rather than XYZ? The answer needs to related … Read more
With a site redesign comes a lot of URL changes. I do what I can to avoid link rot, but it couldn’t be helped with this redesign. The feed URL also got changed and the redirect had a typo. Mucho thanks to Eric for bringing this serious oversight to my attention. So those of you … Read more
Congratulations to my dear friend, Shirley Kaiser, on the release of her book, Deliver First Class Web Sites: 101 Essential Checklists. You can get a feel for the book by checking out The Ultimate Testing Checklist and The Ultimate SEO Checklist. I’m eagerly waiting for my copy to arrive and I’ll, of course, let you … Read more
The Diva Marketing Blog commented that the newest issue of Advertising Age sounded too familiar and it wasn’t just one article. It turns out the whole magazine appeared in its email newsletter and discussed in blogs. This is a challenge for businesses that diversify their marketing efforts as readers prefer to receive information in various … Read more
Uh… what do I blog about today. Um… I’m thinking. Thank goodness there’s no sound in this blog so you don’t have to hear “uh” and “um.” People do notice when a speaker uses those crutch sounds to cover up the silence or collecting your thoughts. Even my daughter who was about 9 or 10 … Read more
I started collecting pennies when I was in grade school. The Scholastic Book Fair arrived at my school where I found a three-fold penny folder. I have it in the house somewhere in a safe place. The folder resembles the one in the picture, except it’s brown and goes further back — maybe 1900? The … Read more