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  • Follow Your Company and Brand Online

    May 12th, 2008 | Tags: networking, online reputation management, PR, social networks, twitter

    If your PR and marketing folks aren’t tracking your company, brand, and competition online, they need to get up to speed to better do their jobs. If you play all of the roles, tracking your company and brand isn’t as time consuming as it sounds. Remember alert services, blogs, and social network sites. Many of these […]

  • How to Show Something Is Really Yours

    May 10th, 2008 | Tags: blooper, gadgets, grammar

    Just had to share this grammar blooper from PC Magazine’s Mother’s Day article. Perhaps, the magazine wanted to emphasize Mom belongs to you in superlative terms. Of course, I wanted to know what gadgets they recommended for us geeky moms.

  • Links: 2008-05-09

    May 9th, 2008 | Tags: entrepreneur, magazine, memory, pinball, PR, twitter

    Memory Improvement Tips Top 10 PR Tips for Small Businesses Write with Authority and Inspire Trust The best time to submit news 8 violent truths about freelancing part one and part two 178 ways to improve […]

  • Stop the Graying of Sites Trend

    May 7th, 2008 | Tags: design, font, readability, text, web design

    The messages many sites send when they use gray text on a white background is, “We don’t want you to read our content,” “Our content isn’t worth your time,” and “We want you to struggle reading our content because we think black is boring.” #333333, #666666, #999999, and #cccccc (various shades of gray) are almost black, […]

  • How Lenovo Outdoes Apple with an Ad

    May 6th, 2008 | Tags: advertising, computer, computers, Lenovo, Mac, video

    I rarely check out videos because chances are high that it won’t have captions or subtitles. But I bit on this Lenovo-produced video comparing its ThinkPad X300 to the MacBook Air [link: Dave Winer]. It presents a powerful visual message without using words. But not one to let commercials sway me without research, I wondered how […]

  • 10 Tips to Balance Freelance and Personal Lives

    May 5th, 2008 | Tags: freelance, life, schedule, writer

    Karen Putz asks how I do it — balance full-time writing and being a parent to three kids. I should be asking her how she does it — she interviews Marlee Matlin! As I mentioned in my how I became a writer story, the whole thing started as a part-time venture while managing a part-time corporate […]

  • Links: 2008-05-02

    May 2nd, 2008 | Tags: DOT, freelance, freelancing, Palm, twitter, writer

    10 Clever Ways to Wow Your Clients Are You Approaching Freelancing All Wrong? The Only 12 1/2 Writing Rules You’ll Ever Need poster. Should get this for my office. Actually have wall space. [Link: Deb Ng] Four Ways to Target Online Buyers […]

  • Click Here to See the Full Newsletter

    May 1st, 2008 | Tags: e-mail, enewsletters, newsletters

    Noticing another (the first being the gray text on white background) trend and it ain’t good. More and more newsletters require you to click a link for the full newsletter. To make the situation worse, some of these are in — ack! — Acrobat pdf format! I like Acrobat files, but not for e-mail newsletters. E-mail […]

  • How I Became a Full-time Freelance Writer

    April 30th, 2008 | Tags: freelance, freelancing, web design, writer

    I generally don’t talk about myself as I accept that people don’t come here for my personality. Instead, people like you come for the information I provide that I hope helps you in your life. From reading other blogs, it looks like many love to hear how writers and freelancers went full-time. So here’s the full […]

  • iPod and MP3 Player Etiquette

    April 29th, 2008 | Tags: iPod, mp3, players

    I’ve been noticing this trend lately (thanks to teen daughter)… people keep their ears plugged in while talking to others. Even if the iPod is off (or maybe it isn’t), having earbuds in your ears during a conversation indicates the other person isn’t important. This is where headphones have an advantage. Just pull them down around […]

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