Recent events, such as Hurricane Katrina and the tsunami, are strong motivators that businesses need to be on the ball by having backup plans in place. It’s tempting to think that such disasters will never happen to your company because you’re located on some land-locked oasis in the middle of nowhere, but not all disasters are caused by Mother Nature and tornadoes tend to go for land not water. Earthquakes can poke a chip out of a computer.
Creating a crisis management plan may sound time-consuming, especially if your shop is already overloaded. But how much time and money will it take if you don’t have one in place? New Orleans never thought it would be in the situation it is in today (sending thoughts and prayers to the residents of the city).
Over at InformIT’s Web Design Guide, I’ve posted tips on how to create a crisis management plan for Web sites, which also includes a list of sites that offer cheap, online storage for easy and cost-effective data back-ups.
In case you missed it, here’s a past meryl.net article on crisis management from a public relations and marketing perspective.
What’s the difference between meryl’s notes and meryl.net articles? I put keepers and longer entries (qualified as articles or essays) there for easier finding. They may have been posted in these notes and are copied over there since the notes have over one thousand entries.
