Wal-Mart Enlists Bloggers in P.R. Campaign is using the blogosphere to improve its image. I don’t have a problem with companies working with bloggers. The key is to be open about it. Don’t try to fool readers — they’re smart and know when a blogger is full of BS.
Wal-Mart is going to need a lot of help. Is this a good route? Well, it did get bloggers (me included) talking about it, but not necessarily in the way it hoped (the company wants us to report on warm fuzzies to help its rep.).
As a teen, I held a few jobs. Wal-Mart was the only place that didn’t hire me. Why? Who knows? The interviewee knew I was deaf and the questions were basic. Draw your own conclusions.
From the sponsor: Wal-Mart may have everything, but not facial plastic surgery.
