Business Blogging Book

Successful blogger, Robert Scoble, and co-author Shel Israel, push businesses to blog and explain why it would benefit them. The “naked” in the title represents talking straight to the readers rather than filtering the blog’s contents through company public relations, lawyers, executives, and phoniness.
The book starts with a foreword from Tom Peters and proceeds to show why blogging is an efficient way for businesses to communicate with customers, prospects and the world at large. The authors go back in time and give an overview of blogging’s history. Many examples appear to show how companies have benefited from blogging. [ More ]
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