I was unsubscribing to emails and notifications from an email account I no longer use. One of the web sites used “Cancel” to mean unsubscribe. This could confuse the visitor because it could be mistaken for cancel the whole process and leave things as it is. “Unsubscribe” or “Remove” do the job.
Another newsletter that I never subscribed to (the owner subscribed me when he contacted me) provides an unsubscribe link, but it isn’t easy to find. The link doesn’t appear within the newsletter, I found it on the web version of the newsletter. However, clicking on it does nothing. I verified my browser wasn’t blocking a script and it continued not to work.
It may be obvious as to why some publishers make it difficult to unsubscribe, but they end up losing not the readers. Readers who can’t find a way to unsubscribe to a newsletter will just delete it every time or set up a filter to go straight to the junk folder. The more newsletters a publisher sends, the higher the cost and the longer the process. Therefore, sending it to folks who trash it hurts the publisher’s wallet, server space, or both.
1 thought on “Unsubscribing to Email Newsletters”
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Unsubscribing from a newsletter is usually a big mistake, especially if you never actually subscribed to it. Most of the time, you’ll just end up receiving more spam in you inbox as a result, and with time, your name will get sold to spammers all over the world.
I hate the Internet 😉