Bryan Eisenberg brings up the rules we have in our subconscious, but no one speaks them. This happens for everything in life… work, family, school… only his rules are not quite obvious. We’re not all thinking about “Click here” or “Read more” links, but it happens often enough for him to comment.
I’m not a fan of “click here,” but then I read something that gave me a different perspective. It was an article about designing for users over the age of 40 (no, that’s not a typo). Many need what some of us call “too obvious.” For example, “submit.” I betting 99 percent of you know what to do with it. But for others, it doesn’t have meaning especially those who just joined the Internet for the first time. Yes, even after over a decade since the Internet became more visible to the public.
Eisenberg is right. “The Internet is too new for rigid rules.” It may not feel new to many of us especially those of us who have yet to reach 20. I have an 11-year-old who thinks she knows everything. But you and I know she has much to learn and is still developing “who she is.” The same applies to the Internet.