Seth is back already with another book. Only he isn’t the author of the book, but the editor. Overall, it’s a good book — but I haven’t gotten any bright ideas from the book. I do like to use humor and storytelling, but not when it’s forced — then it doesn’t sound right.
The book has inspiring ideas from the Group of 33, as the book references these successful business people, includes Mark Cuban, Dave Balter, Malcolm Gladwell, Tom Peters, and Guy Kawasaki. The aim of the stories or ideas is to show what it takes to become remarkable.
The book’s title comes from Godin’s previous best seller, Purple Cow which shows how to stand out in a world of brown cows. According to the book’s synopsis, “… sometimes you need something even bigger than a purple cow. You need a big moo — an insight so astounding that people can’t help but remark on it.” [ Read the review… ]