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WSJ’s Confusing Email Subscription Page
May 28th, 2008 |< p style=”float: right; margin-left: 10px; margin-bottom: 10px; font-size: 8pt; width: 160px”> The suspect: The confusing WSJ subscription page. Click to view larger. Wall Street Journal meant well when its staff created the email center page. I like that it has all the e-mail subscriptions on for managing. When a resource has multiple e-mail newsletters, listing all of [...]
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How Much Should I Charge for Writing?
April 28th, 2008 |How often do you get an e-mail from a prospect who asks, “I need help with my web site’s content” or “I need five articles on such ‘n such topic”… “How much do you charge?” Web content — one page takes less time than five pages. Even on page can vary depending on the page’s content. [...]
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Short Introductions on Web Pages
March 31st, 2008 |Jakob Nielsen’s Blah-Blah Text makes an important point that web site visitors want to cut to the chase. They don’t want to waste time with a welcome message or any of that. We writers have learned that we need to have an opening, body, and conclusion. But we also know that writing for the web breaks [...]
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Using Bulleted Lists in Web Content
January 28th, 2008 |Bulleted lists on Web pages help readers scan and find what they want. Two situations that do well with bulleted lists are series and instructions. Also, beware of indenting, spacing, formatting, and whitespace. Series For situations where three or more items appear separated by commas, they might work better as a list. Instead of, “Bring an apple, [...]
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Watch Users Read Your Writing
August 13th, 2007 |Tom Johnson offers a great writing tip especially for tech writers and others who write instructions. This method also works well with Web content and forms. Watching people use a Web site, a product, a service — anything is a superb way to get insight on how others use the product or service. Those involved in [...]
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