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Marketing Books Online
November 16th, 2007 |With book coverage in print and newspaper sales declining, authors and publishers must extend their reach to the Internet if they want to boost book sales and publicity. Furthermore, authors are more involved in marketing their books than in the past as publishers can’t or won’t do enough. Print publications still play a valuable role in […]
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Why Marketing and Sales Need to Team up
October 25th, 2007 |The Pitchers: Sales Let’s say you have a new baseball team in town and it’s almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there’s a major stumbling block as they prepare to approach potential buyers. No one knows about […]
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“Do Not Read This Blog Post”
October 23rd, 2007 |That’s not a typo in this entry’s title. It must be negative week as I came across two compelling entries on using negativity in writing. Admitting Weaknesses I took an superb online writing class from Jeff Sexton, the author of the Accentuate the Negative post. He gave great examples of how showing the downside of a product […]
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Marketing to People with Disabilities
October 16th, 2007 |Nadine Vogel has a great article on marketing to people with disabilities, but it is not available online. Her article references a U.S. Census Bureau report that says 20% of adult Americans have a disability. 20%! That’s one out of every five people you talk to. With numbers like that, why […]
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Is a Blog Right For Your Business? (Part II)
October 10th, 2007 |Participating in the Community Reading other blogs or feeds is a great way to learn how to carry a discussion. Find other blogs covering topics similar to yours and check them out. Disagree with their opinions? Write about it and explain your reasons. Cross-blog discussions are common, and that’s where trackback comes in handy. Trackback is a […]
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Links: 2007-09-14
September 14th, 2007 |I love Wikipedia, but I know it’s not 100% reliable and sometimes you need more than one resource. Beyond Wikipedia: 20 References You Can’t Do Without points to other resources. I started reading The 7 Habits of Highly Effective People, but wasn’t impressed. 10 Overrated Business Books (and […]
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Marketing with Contests
December 20th, 2006 |One of the more enjoyable ways to market is by holding contests. They’re fun, they encourage folks to spread the word, and they make a few people happy. Imagine my surprise when I saw a package from DeveloperOne on my doorstep yesterday. I didn’t remember ordering anything. I opened it and found a lovely and […]
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KFC New Famous Bowls
August 25th, 2006 |This Is Broken looks at KFC’s ad for its “NEW! KFC famous bowls.” The submitter correctly points out that you can’t be “new” and “famous” at the same time. One reader says games can become famous before they ever hit the market. True. Look at Nintendo’s Brain Age and Big Brain Academy. My mom was […]
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Signs of the Year from Signspotting
June 16th, 2006 |Get ready for serious laughing (oxymoron, I know). Vote for Signspotting’s Sign of the Year. My favorites are the McDonald’s and George Bush signs. I voted for the McDonald’s sign because the George Bush is mainly an American (Democratic) joke while McDonald’s is international. As I understand it, the word in the sign means the […]
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Email Newsletters Usability
June 14th, 2006 |Jakob Nielsen’s latest Alertbox discusses newsletter usability and the competition for user attention. Nilesen reports that the original findings remain true today: “email newsletters are the best way to maintain customer relationships on the Internet.” I love newsletters as a marketing tool. Done right, you provide valuable information to readers without annoying them with sales-speak. I […]
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