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  • When Web Content and Software Collide

    April 24th, 2008 | Tags: computers, content, downloads, web design, WordPress

    In 2000, I earned a certificate in Internet Technologies in hopes of becoming a Web designer. Working on the blog today reminded me why I changed my mind and went into writing instead. Based on advice (you know who you are — I don’t want to put your name in here again and have people thinking [...]

  • Blogging Features: Too many choices

    April 10th, 2008 | Tags: blogs, content, social media

    Comments. Trackback. Blogroll. E-mail updates. Digg This. Social Media links like Digg, Facebook, Reddit. Subscribe to this using one of many services. Top commenters. Most popular entries. It can get messy and crowded. I was relieved to find the Share This, which compiles many social media sites along with an e-mail this feature into one nice [...]

  • Give Writing a Break

    March 27th, 2008 | Tags: content, drafts, editing

    Don’t you hate it when you revisit content that you wrote a day or over a week ago and you find problems? If I had the luxury, I’d sit on most things for more than a day. For short turn-around assignments, I write the first draft quickly and smooth it. Then I sit on it for [...]

  • Real-life Examples of Why Content Reigns and Design Boosts

    February 25th, 2008 | Tags: content, design

    How content and design play together… In the game of chess (kind of hard to shake this analogy when you’re trying to avoid “Content is queen/king.”), the strategies and the moves equate to content. They fascinate chess players and chess fans. The board with its squares keep the content on track. [...]

  • Text Sucker Speaks Volumes

    February 5th, 2008 | Tags: content, copywriting, text, yahoo

    Netdisaster, an online toy/application, creates a disaster of your choice to a Web site. A great way to get that frustration with a Web site or company out of your system. The site is a valuable tool for writers. Use the “text sucker” option, enter a Web address, and Go. Give the vacuum a moment to [...]

  • Long or Short Articles on Web Sites

    December 3rd, 2007 | Tags: content, copy, landing page

    Nielsen addresses whether a site’s content strategy should use longer or shorter content. The best answer: As long as it needs to be. Even Nielsen’s own article is long and I jumped around to get its main points. Many experience success with both long and short articles. I wrote two versions of a landing page for [...]

  • About Pages

    August 22nd, 2006 | Tags: Business, content, web+sites

    Your About Page Is a Robot caught my attention especially since I’ve been reviewing over 100 sites in a specific industry. Some don’t have About pages, some had them — but they were not helpful, and a select few succeeded. The About page also gives your company a human touch. What your About page should contain [...]

  • Diversify Content

    February 27th, 2006 | Tags: Business, content, email, newsletters

    We hear messages like “Do email newsletters!” “Start a blog!” “Build a forum!” “Provide a feed!” These sound like each is the only thing we should do to add content to Web sites. The way to go is to diversify your content. Invest a little here and a little there for a better return [...]

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