Business
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Cook up a Style Guide
October 30th, 2007 |People ask whether to capitalize Internet, web, or net, and which of the following to use: e-mail vs. email, tradeshow vs. trade show, and web site vs. web site. No one likes an indefinite answer, but it’s up to you or your organization. To ensure consistency on such thorny words, most editors rely on a […]
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Why Marketing and Sales Need to Team up
October 25th, 2007 |The Pitchers: Sales Let’s say you have a new baseball team in town and it’s almost time for the first game of the season. Your sales force is ready to sell a variety of package deals for the season. However, there’s a major stumbling block as they prepare to approach potential buyers. No one knows about […]
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How Book Review
October 11th, 2007 |Don’t expect “how to” type of advice from Dov Seidman’s How. The “how to” doesn’t help you get ahead of competitors. You could lower prices, do things faster, and customize the product to the customer’s exact specifications. The competition can easily turn around and lower prices, do things faster, and customize more. It turns into […]
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Is a Blog Right For Your Business? (Part II)
October 10th, 2007 |Participating in the Community Reading other blogs or feeds is a great way to learn how to carry a discussion. Find other blogs covering topics similar to yours and check them out. Disagree with their opinions? Write about it and explain your reasons. Cross-blog discussions are common, and that’s where trackback comes in handy. Trackback is a […]
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Is a Blog Right For Your Business? (Part I)
October 9th, 2007 |Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. After a little while, the blogs die. While cleaning a list of blogs, I deleted countless sites because the sites and blogs no longer existed. The people […]
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Rules for Renegades Book Review
October 8th, 2007 |Renegades usually don’t follow rules because that is what makes them renegades. Rules for Renegades aims to share Christine Comaford-Lynch’s experiences. She states that she started with no special advantages and that 10 life lessons — the rules — she shares will help readers gain confidence and self-esteem, build strong relationships, and become financially independent. The […]
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Writer Self-promotion on a Zero Budget
October 4th, 2007 |Note: The tips in this article can apply to other freelance careers including Web design, art, and photography. People emailed me asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I’ve been lucky to accomplish much writing in a short time. I have accidentally […]
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Four Tips to Quickly Apply KISS in Writing
October 3rd, 2007 |I have added a new word to my vocabulary. Logorrhea. We’ve all been touched by it. What is it? The Word Spy defines it, “excessive verbosity and long-windedness. Also know as verbal diarrhea.” Basically, you’ll find plenty of examples of logorrhea in online blogs and content. Do you read every online or email content word for […]
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Logitech VX Nano Cordless Laser Mouse Review
September 26th, 2007 |I bought my first portable mouse when it was on sale for very cheap. At first, I thought it was a bad investment because I didn’t use it for a long time. However, I started using my laptop for all work for a specific client and needed to use a regular mouse instead of the […]
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The Hamster Revolution Book Review
September 19th, 2007 |Taking cue from The One Minute Manager, Zapp!, Fish! and Who Moved My Cheese?, The Hamster Revolution uses a parable to show how to better manage and organize e-mail and information. The hamster represents people endlessly running on the wheel of e-mail. Right away, I start using concepts from the 90-minute book. Considering I’m an […]
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