Marketing
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Links: 2008-05-16
May 16th, 2008 |Small Business Administration Free Online Courses Language Is a Virus: Cures for writer’s block, poetry generator, character name generator, and many more cool tools for writers. 11 Irresistible Reasons to Write Everyday SOBCon08 recaps: Long list of entries related to SOBCon, event […]
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77+ PR and Blogging Wars Articles and Resources
May 14th, 2008 |Lots of PR talk hitting the scene as of late as PR peeps and bloggers argue about PR spamming, blacklists, and doing PR pitches right. Just the messenger trying to collect them all in one spot. I do both sides of the PR biz… receiving-end and PR’ing end. Advice, Arguments, Debates, and Articles […]
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Follow Your Company and Brand Online
May 12th, 2008 |If your PR and marketing folks aren’t tracking your company, brand, and competition online, they need to get up to speed to better do their jobs. If you play all of the roles, tracking your company and brand isn’t as time consuming as it sounds. Remember alert services, blogs, and social network sites. Many of these […]
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Links: 2008-05-09
May 9th, 2008 |Memory Improvement Tips Top 10 PR Tips for Small Businesses Write with Authority and Inspire Trust The best time to submit news 8 violent truths about freelancing part one and part two 178 ways to improve […]
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How Lenovo Outdoes Apple with an Ad
May 6th, 2008 |I rarely check out videos because chances are high that it won’t have captions or subtitles. But I bit on this Lenovo-produced video comparing its ThinkPad X300 to the MacBook Air [link: Dave Winer]. It presents a powerful visual message without using words. But not one to let commercials sway me without research, I wondered how […]
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Click Here to See the Full Newsletter
May 1st, 2008 |Noticing another (the first being the gray text on white background) trend and it ain’t good. More and more newsletters require you to click a link for the full newsletter. To make the situation worse, some of these are in — ack! — Acrobat pdf format! I like Acrobat files, but not for e-mail newsletters. E-mail […]
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4 Steps for Dealing with Mistakes
April 7th, 2008 |For freelancers and solopreneurs, making a mistake on a task compares to a corporate employee receiving bad performance review. Facing mistakes — no matter how small — as a freelancer comes harder than those made as a corporate employee — and I’ve worked on the other side. The other side includes working for the […]
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7 Tips to a Good Twitter Experience
April 1st, 2008 |When people say they don’t get Twitter — it’s because they need to be more proactive. Twitter doesn’t work if you lurk, post updates, and do nothing else. What I’ve learned after using Twitter for a month: Follow unto others as you would have them do unto you. @comment others […]
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Five Ways Freelancers Can Stay on Track
March 12th, 2008 |I have a few clients in which the engagements are open-ended. This means helping them with their ongoing content work. As a result, it’s easy to let something drag on without completing it. For example, a client may ask me to revise the Help documentation and write entries for blogs. Rather than just letting it sit, […]
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Audience Matters
March 4th, 2008 |Here’s a great example I ran into that proves audience matters when writing content and designing Web sites. Audio expert Penny Haynes asked: Is the term “Technically Challenged” a positive, negative or neutral marketing term? I’d really like to hear from people who are NOT comfortable with technology to ascertain if using that term to reach them […]
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