Content That Inspires and Informs

Content helps build relationships with clients, prospective clients, and readers. A content pro ensures your audience and target market get what they need from your words so that you earn their trust and gain credibility. As your respect goes up, the profits follow. If your content is already written, edited, or both -- submit it for review so the copy gets transformed from good to great.

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Recent Blog Posts

  • Links: 2008-05-09

    May 9, 2008

    Memory Improvement Tips Top 10 PR Tips for Small Businesses Write with Authority and Inspire Trust The best time to submit news 8 violent truths about freelancing part one and part two 178 ways to improve […]

  • Stop the Graying of Sites Trend

    May 7, 2008

    The messages many sites send when they use gray text on a white background is, “We don’t want you to read our content,” “Our content isn’t worth your time,” and “We want you to struggle reading our content because we think black is boring.” #333333, #666666, #999999, and #cccccc (various shades of gray) are almost black, […]

  • How Lenovo Outdoes Apple with an Ad

    May 6, 2008

    I rarely check out videos because chances are high that it won’t have captions or subtitles. But I bit on this Lenovo-produced video comparing its ThinkPad X300 to the MacBook Air [link: Dave Winer]. It presents a powerful visual message without using words. But not one to let commercials sway me without research, I wondered how […]

  • 10 Tips to Balance Freelance and Personal Lives

    May 5, 2008

    Karen Putz asks how I do it — balance full-time writing and being a parent to three kids. I should be asking her how she does it — she interviews Marlee Matlin! As I mentioned in my how I became a writer story, the whole thing started as a part-time venture while managing a part-time corporate […]

  • Links: 2008-05-02

    May 2, 2008

    10 Clever Ways to Wow Your Clients Are You Approaching Freelancing All Wrong? The Only 12 1/2 Writing Rules You’ll Ever Need poster. Should get this for my office. Actually have wall space. [Link: Deb Ng] Four Ways to Target Online Buyers […]

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Random Posts

  • Web Site Gray Text Trend

    February 21, 2006

    I’ve noticed a nasty trend lately… gray text on white. This isn’t a cool trend as it’s harder to read text. On top of that, on many sites you can’t change the size of the text unless you’re using a browser like Firefox. So what if black text is boring? There’s a reason for that […]

  • FlipStart

    February 23, 2004

    Ooh, FlipStart looks tempting. Give up my PalmOS for this? That’s a debate I don’t want to settle. But you know I’ve been looking for a way to stay connected with a PDA-sized device. Thanks to K for the temptation.

  • Keyboard and Mice Talkback

    February 22, 2005

    My cordless keyboard is dying a slow death (Actually, it died. I plugged it back in to try something and it would not spill out any letters or numbers.). I changed the batteries and everything… reset the keyboard and its charging base. The keyboard still tunes in and out as its pleases causing me t […]

  • Client Gifts

    September 28, 2005

    I plan to send gifts to my clients this year for the first time now that I’m a full-time Content Maven. The selection process has been difficult and I can’t make up my mind. First, I thought I would do shortbread cookies from a woman that fellow IVWCC members spoke of highly. But based on […]

  • Self Tech Support

    November 25, 2002

    Just posted a book review at the /articles: What Your Computer Consultant Doesn’t Want You to Know. Even advanced computer users can get excellent tips from this well-formatted book by Joshua Feinberg.